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Veltiq

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Veltiq

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Veltiq

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Veltiq

Notes from the studio.

Insights

Short, practical pieces on strategy, creative, media and measurement. Written by the people who do the work.

Short, practical pieces on strategy, creative, media and measurement. Written by the people who do the work.

9

notes so far

4

topics

1

email a month

Analytics, 4 min read

Why your best channel is probably over-credited

Creative, 4 min read

A creative brief that fits on one page

Paid media, 5 min read

How to set a paid media budget without guessing

Analytics, 4 min read

Reading a dashboard without fooling yourself

Next note

Analytics, 4 min read

Why your best channel is probably over-credited

Creative, 4 min read

A creative brief that fits on one page

Paid media, 5 min read

How to set a paid media budget without guessing

Analytics, 4 min read

Reading a dashboard without fooling yourself

Next note

How long have you got?

Tell us your minutes and we will show what fits. No sign-up, no quiz.

4

minutes

6 notes fit in 4 minutes

Analytics

Why your best channel is probably over-credited

4 min

Creative

A creative brief that fits on one page

4 min

Creative

Why one strong idea beats ten good ones

4 min

Analytics

Reading a dashboard without fooling yourself

4 min

Paid media

Three questions before any ad goes live

3 min

Analytics

The two minute check before you send a report

3 min

Strategy

The 12 week report, explained line by line

7 min

Paid media

How to set a paid media budget without guessing

5 min

Strategy

What a 90 day plan should actually contain

5 min

4

minutes

6 notes fit in 4 minutes

Analytics

Why your best channel is probably over-credited

4 min

Creative

A creative brief that fits on one page

4 min

Creative

Why one strong idea beats ten good ones

4 min

Analytics

Reading a dashboard without fooling yourself

4 min

Paid media

Three questions before any ad goes live

3 min

Analytics

The two minute check before you send a report

3 min

Strategy

The 12 week report, explained line by line

7 min

Paid media

How to set a paid media budget without guessing

5 min

Strategy

What a 90 day plan should actually contain

5 min

4

minutes

6 notes fit in 4 minutes

Analytics

Why your best channel is probably over-credited

4 min

Creative

A creative brief that fits on one page

4 min

Creative

Why one strong idea beats ten good ones

4 min

Analytics

Reading a dashboard without fooling yourself

4 min

Paid media

Three questions before any ad goes live

3 min

Analytics

The two minute check before you send a report

3 min

Strategy

The 12 week report, explained line by line

7 min

Paid media

How to set a paid media budget without guessing

5 min

Strategy

What a 90 day plan should actually contain

5 min

All notes.

Yellow line chart climbing across a soft blue grid with marked points

Last click gives one channel all the credit. Here is a simple way to see what really helped.

Analytics

,

4 min read

Why your best channel is probably over-credited

12 Oct 2026

Yellow line chart climbing across a soft blue grid with marked points

Analytics

,

4 min read

Why your best channel is probably over-credited

12 Oct 2026

Yellow line chart climbing across a soft blue grid with marked points

Last click gives one channel all the credit. Here is a simple way to see what really helped.

Analytics

,

4 min read

Why your best channel is probably over-credited

12 Oct 2026

Abstract yellow sun, pale card and white shapes on a blue grid

Five boxes, plain words, and a rule: if it does not fit, you do not know it yet.

Creative

,

4 min read

A creative brief that fits on one page

28 Sept 2026

Abstract yellow sun, pale card and white shapes on a blue grid

Creative

,

4 min read

A creative brief that fits on one page

28 Sept 2026

Abstract yellow sun, pale card and white shapes on a blue grid

Five boxes, plain words, and a rule: if it does not fit, you do not know it yet.

Creative

,

4 min read

A creative brief that fits on one page

28 Sept 2026

Bar chart in blue and navy with a stack of yellow coins

Start from the number you need, work back to the spend, and keep a slice for tests.

Paid media

,

5 min read

How to set a paid media budget without guessing

14 Sept 2026

Bar chart in blue and navy with a stack of yellow coins

Paid media

,

5 min read

How to set a paid media budget without guessing

14 Sept 2026

Bar chart in blue and navy with a stack of yellow coins

Start from the number you need, work back to the spend, and keep a slice for tests.

Paid media

,

5 min read

How to set a paid media budget without guessing

14 Sept 2026

Rising blue bar chart in front of target rings with a yellow dot

Three goals, one owner each, and a date for the first honest review.

Strategy

,

5 min read

What a 90 day plan should actually contain

1 Sept 2026

Rising blue bar chart in front of target rings with a yellow dot

Strategy

,

5 min read

What a 90 day plan should actually contain

1 Sept 2026

Rising blue bar chart in front of target rings with a yellow dot

Three goals, one owner each, and a date for the first honest review.

Strategy

,

5 min read

What a 90 day plan should actually contain

1 Sept 2026

Yellow and orange note cards stepping upward along a dotted line

Ten good ideas ask the client to choose. One strong idea gives them a reason.

Creative

,

4 min read

Why one strong idea beats ten good ones

18 Aug 2026

Yellow and orange note cards stepping upward along a dotted line

Creative

,

4 min read

Why one strong idea beats ten good ones

18 Aug 2026

Yellow and orange note cards stepping upward along a dotted line

Ten good ideas ask the client to choose. One strong idea gives them a reason.

Creative

,

4 min read

Why one strong idea beats ten good ones

18 Aug 2026

Diagonal blue and yellow lines under a bright white circle

Three habits that stop a pretty chart from telling you the wrong story.

Analytics

,

4 min read

Reading a dashboard without fooling yourself

4 Aug 2026

Diagonal blue and yellow lines under a bright white circle

Analytics

,

4 min read

Reading a dashboard without fooling yourself

4 Aug 2026

Diagonal blue and yellow lines under a bright white circle

Three habits that stop a pretty chart from telling you the wrong story.

Analytics

,

4 min read

Reading a dashboard without fooling yourself

4 Aug 2026

Blue target rings and crosshair above a small bar chart

Who is it for, what should they do next, and how will we know it worked?

Paid media

,

3 min read

Three questions before any ad goes live

21 Jul 2026

Blue target rings and crosshair above a small bar chart

Paid media

,

3 min read

Three questions before any ad goes live

21 Jul 2026

Blue target rings and crosshair above a small bar chart

Who is it for, what should they do next, and how will we know it worked?

Paid media

,

3 min read

Three questions before any ad goes live

21 Jul 2026

Five slider controls in yellow and blue above a yellow half circle

Sums, dates and names. The boring checks that save the awkward email.

Analytics

,

3 min read

The two minute check before you send a report

7 Jul 2026

Five slider controls in yellow and blue above a yellow half circle

Analytics

,

3 min read

The two minute check before you send a report

7 Jul 2026

Five slider controls in yellow and blue above a yellow half circle

Sums, dates and names. The boring checks that save the awkward email.

Analytics

,

3 min read

The two minute check before you send a report

7 Jul 2026

How we write these.

Plain words, checked numbers, one idea at a time. Here is what that means in practice.

1

One idea per note.

One idea per note.

If it needs two, it becomes two notes.

1

One idea per note.

If it needs two, it becomes two notes.

1

One idea per note.

If it needs two, it becomes two notes.

2

Numbers come with their sums.

Numbers come with their sums.

You can check the work, so you can trust it.

2

Numbers come with their sums.

You can check the work, so you can trust it.

2

Numbers come with their sums.

You can check the work, so you can trust it.

3

No word we would not say out loud.

No word we would not say out loud.

Jargon gets translated or cut.

3

No word we would not say out loud.

Jargon gets translated or cut.

3

No word we would not say out loud.

Jargon gets translated or cut.

Jargon translator

Translate another

Jargon translator

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One useful email a month.

Short notes on strategy, creative and measurement. Twelve a year, and one click to leave.

No spam. One click to leave.

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