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Veltiq

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Veltiq

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Veltiq

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Veltiq

All work

Creative and paid media

Case file No. 001

Atlas and Oak

Atlas and Oak

Atlas and Oak

Atlas and Oak

Atlas and Oak

Atlas and Oak

Atlas and Oak

Campaign and packaging ideas for a furniture maker, tested in small batches before the media budget went behind them.

Campaign and packaging ideas for a furniture maker, tested in small batches before the media budget went behind them.

Campaign and packaging ideas for a furniture maker, tested in small batches before the media budget went behind them.

3.4x return on ad spend

Atlas and Oak furniture website with the headline Furniture that lasts on yellow

Client

Atlas and Oak

Atlas and Oak

Atlas and Oak

Services

Creative, Paid media

Creative, Paid media

Creative, Paid media

Timeline

12 weeks

12 weeks

12 weeks

Year

2026

2026

2026

The case / No. 001

01 · The turning point

Fine furniture.

Fine furniture.

Fine furniture.

Fine furniture.

Flat ads.

Flat ads.

Flat ads.

Flat ads.

Fine furniture.

Flat ads.

Fine furniture.

Flat ads.

Fine furniture.

Flat ads.

Atlas and Oak made tables that last for decades. Its ads looked like every other weekend sale.

Atlas and Oak made tables that last for decades. Its ads looked like every other weekend sale.

Atlas and Oak made tables that last for decades. Its ads looked like every other weekend sale.

Atlas and Oak made tables that last for decades. Its ads looked like every other weekend sale.

Most of the budget sat on one channel. Every ad showed a discount, and nobody could say which ones paid for themselves.

The challenge

Sell the craft, and prove each ad earns its spend.

Atlas and Oak made tables that last for decades. Its ads looked like every other weekend sale.

Most of the budget sat on one channel. Every ad showed a discount, and nobody could say which ones paid for themselves.

The challenge

Sell the craft, and prove each ad earns its spend.

02 / Creative thinking

The strategic pivot

We changed the
question.

We changed the
question.

We changed the
question.

We changed the
question.

We changed the
question.

We changed the
question.

Explore the thinking that took us from a product pitch to a brand people could feel.

Atlas and Oak / Campaign concept

BUILT TO STAY.

Made to order. Kept for life.

Approved direction ↗

Show the making. Not the markdown.

We filmed the workshop and let the joinery do the talking. A reason to pay full price for something that lasts.

Creative note / 02

“Price gets a click. Craft gets a customer.”

Atlas and Oak / Campaign concept

BUILT TO STAY.

Made to order. Kept for life.

Approved direction ↗

Show the making. Not the markdown.

We filmed the workshop and let the joinery do the talking. A reason to pay full price for something that lasts.

Creative note / 02

“Price gets a click. Craft gets a customer.”

Atlas and Oak / Campaign concept

BUILT TO STAY.

Made to order. Kept for life.

Approved direction ↗

Show the making. Not the markdown.

We filmed the workshop and let the joinery do the talking. A reason to pay full price for something that lasts.

Creative note / 02

“Price gets a click. Craft gets a customer.”

Atlas and Oak / Campaign concept

BUILT TO STAY.

Made to order. Kept for life.

Approved direction ↗

Show the making. Not the markdown.

We filmed the workshop and let the joinery do the talking. A reason to pay full price for something that lasts.

Creative note / 02

“Price gets a click. Craft gets a customer.”

Atlas and Oak / Campaign concept

BUILT TO STAY.

Made to order. Kept for life.

Approved direction ↗

Show the making. Not the markdown.

We filmed the workshop and let the joinery do the talking. A reason to pay full price for something that lasts.

Creative note / 02

“Price gets a click. Craft gets a customer.”

03 / The execution

From idea to impact

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

We made the new positioning work across the story, the creative and the media plan.

01 / Find the signal

$42K

$42K

$42K

$42K

Spend / quarter

Find where money leaks.

Two weeks tracing every dollar of spend to the orders it actually produced.

01 / Find the signal

$42K

Spend / quarter

Find where money leaks.

Two weeks tracing every dollar of spend to the orders it actually produced.

02 / Make the story

BUILT TO STAY.

BUILT TO STAY.

BUILT TO STAY.

BUILT TO STAY.

Workshop film series

Make the craft visible.

Short workshop films and packaging notes, tested on small audiences before the launch.

02 / Make the story

BUILT TO STAY.

Workshop film series

Make the craft visible.

Short workshop films and packaging notes, tested on small audiences before the launch.

03 / Follow the evidence

Illustrative upward trend

Weekly spend reviews

Fund the winners.

Move budget each week toward the ads that sold tables, and stop the ones that did not.

03 / Follow the evidence

Illustrative upward trend

Weekly spend reviews

Fund the winners.

Move budget each week toward the ads that sold tables, and stop the ones that did not.

04 / The outcome

12 weeks later

The figure that changed

More of the
right people.

More of the
right people.

More of the
right people.

More of the
right people.

The figure that changed

More of the
right people.

The figure that changed

More of the
right people.

3.4

3.4

3.4

3.4

x

x

x

x

return on ad spend

3.4

x

return on ad spend

3.4

x

return on ad spend

3.4

x

return on ad spend

Before

1.0x

After

3.4x

Revenue per dollar of ad spend

Also improved

-18%

cost per order

Less waste / more signal

We stopped selling on price and started selling the work. The orders that came in were the ones we wanted.

We stopped selling on price and started selling the work. The orders that came in were the ones we wanted.

We stopped selling on price and started selling the work. The orders that came in were the ones we wanted.

We stopped selling on price and started selling the work. The orders that came in were the ones we wanted.

Daniel Reyes

/ Founder, Atlas and Oak

We stopped selling on price and started selling the work. The orders that came in were the ones we wanted.

Daniel Reyes

/ Founder, Atlas and Oak

We stopped selling on price and started selling the work. The orders that came in were the ones we wanted.

Daniel Reyes

/ Founder, Atlas and Oak

Words from the client

Next case file

No. 002

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Northfield outdoor gear website with the headline Gear for the long way round

Next case file

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Next case file

No. 002

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