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Paid media and analytics

Case file No. 003

Mintwell Health

Mintwell Health

Mintwell Health

Mintwell Health

Mintwell Health

Mintwell Health

Mintwell Health

One account, one scoreboard. Budgets moved weekly toward the campaigns that booked patients.

One account, one scoreboard. Budgets moved weekly toward the campaigns that booked patients.

One account, one scoreboard. Budgets moved weekly toward the campaigns that booked patients.

-38% cost per booking

Mintwell clinic booking website with the headline Care that fits your week

Client

Mintwell Health

Mintwell Health

Mintwell Health

Services

Paid media, Analytics

Paid media, Analytics

Paid media, Analytics

Timeline

12 weeks

12 weeks

12 weeks

Year

2026

2026

2026

The case / No. 003

01 · The turning point

Busy ads.

Busy ads.

Busy ads.

Busy ads.

Empty diary.

Empty diary.

Empty diary.

Empty diary.

Busy ads.

Empty diary.

Busy ads.

Empty diary.

Busy ads.

Empty diary.

Mintwell ran ads on four platforms. Each one reported a different number of bookings.

Mintwell ran ads on four platforms. Each one reported a different number of bookings.

Mintwell ran ads on four platforms. Each one reported a different number of bookings.

Mintwell ran ads on four platforms. Each one reported a different number of bookings.

Budgets were set once a quarter and rarely moved. Some clinics were full while others had open slots every afternoon.

The challenge

Pay less for each booking, and know where every booking came from.

Mintwell ran ads on four platforms. Each one reported a different number of bookings.

Budgets were set once a quarter and rarely moved. Some clinics were full while others had open slots every afternoon.

The challenge

Pay less for each booking, and know where every booking came from.

03 / The execution

From idea to impact

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

One direction.
Three moves.

We made the new positioning work across the story, the creative and the media plan.

01 / Find the signal

$100

$100

$100

$100

Per booking

Count the real bookings.

Three weeks joining ad data to the booking system, so every platform was measured the same way.

01 / Find the signal

$100

Per booking

Count the real bookings.

Three weeks joining ad data to the booking system, so every platform was measured the same way.

02 / Make the story

ONE NUMBER.

ONE NUMBER.

ONE NUMBER.

ONE NUMBER.

Shared weekly report

Give everyone one number.

One report for the clinics and the team, built around cost per booking instead of clicks.

02 / Make the story

ONE NUMBER.

Shared weekly report

Give everyone one number.

One report for the clinics and the team, built around cost per booking instead of clicks.

03 / Follow the evidence

Illustrative upward trend

Weekly budget moves

Move money every week.

Shift spend toward the campaigns and clinics that filled appointments, and pause the rest.

03 / Follow the evidence

Illustrative upward trend

Weekly budget moves

Move money every week.

Shift spend toward the campaigns and clinics that filled appointments, and pause the rest.

04 / The outcome

12 weeks later

The figure that changed

More of the
right people.

More of the
right people.

More of the
right people.

More of the
right people.

The figure that changed

More of the
right people.

The figure that changed

More of the
right people.

-38

-38

-38

-38

%

%

%

%

cost per booking

-38

%

cost per booking

-38

%

cost per booking

-38

%

cost per booking

Before

10

After

16

Bookings per $1,000 spent

Also improved

+27%

new patients a month

Less waste / more signal

For the first time, every clinic looked at the same number. Bookings went up and the budget went further.

For the first time, every clinic looked at the same number. Bookings went up and the budget went further.

For the first time, every clinic looked at the same number. Bookings went up and the budget went further.

For the first time, every clinic looked at the same number. Bookings went up and the budget went further.

Priya Nair

/ Operations Director, Mintwell Health

For the first time, every clinic looked at the same number. Bookings went up and the budget went further.

Priya Nair

/ Operations Director, Mintwell Health

For the first time, every clinic looked at the same number. Bookings went up and the budget went further.

Priya Nair

/ Operations Director, Mintwell Health

Words from the client

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