01 / Find the signal
Repeat orders / month
Find who comes back.
Three weeks studying who reordered, how often, and what made them stop.
The case / No. 005
01 · The turning point
Great coffee.
Great coffee.
Great coffee.
Great coffee.
One-off orders.
One-off orders.
One-off orders.
One-off orders.
Great coffee.
One-off orders.
Great coffee.
One-off orders.
Great coffee.
One-off orders.
Harbor Lane sold good coffee to people who rarely came back for a second bag.
Harbor Lane sold good coffee to people who rarely came back for a second bag.
Harbor Lane sold good coffee to people who rarely came back for a second bag.
Harbor Lane sold good coffee to people who rarely came back for a second bag.
Most customers bought once, during a promotion. There was no subscription, and the packaging gave no reason to reorder.
The challenge
Turn first orders into a habit worth keeping.
Harbor Lane sold good coffee to people who rarely came back for a second bag.
Most customers bought once, during a promotion. There was no subscription, and the packaging gave no reason to reorder.
The challenge
Turn first orders into a habit worth keeping.
